Tuesday, November 9, 2010

Iconic Logos, Ironic Logos

Hey there gang. I'll start it off with one logo that really fills me with good feelings and makes me all warm and gooey inside...

Alright, now seriously. I'm assuming there are a lot of Yankees haters around, so put your personal feelings aside for a moment. There is a reason that this symbol is the most recognized baseball logo worldwide- and while I'd love to believe it's due to the sportsmanship and skill of the team, I'm sure it's not. People look at this, and whether they know it's a baseball team or not, the connection is simple. NY- New York. Once you know it's a baseball team the connection's that much easier.

Another good one- and one maybe as controversial (if we have any PC users in the house)- Apple

The more I think about this, the more I realize that some of the most well known and longest lasting logos are ones that describe the product or brand instantly. Say out loud what the image is- Apple. There you are. I think other logos like this are Target, the NY Yankees one above- even the McDonald's arches refer back to the name of the company.

Some bad ones-

My personal grudge is against Safeway. Don't ask why. (And not because there's a juicy story or anything, it's just illogical. Although one of my first jobs was at Superfresh's New York store- Waldbaums- so maybe that rivalry is coming through.)

No, I don't think any feelings from my high school days as a checkout girl are bubbling up. Pretend the name wasn't there. Here, wait- I'll do it for you.

Hm, what brand is this? You don't know? Me neither. Maybe some sort of feng shui/ yin yang company? A sideways ripoff of Pepsi? The logo means nothing in the context of a supermarket, other than the easily passible S. Lame.

Alright, now this one I saw on a truck when I was driving home on 95 the other day, and part of me actually feels really bad about pointing this out as a bad logo since it seems like a small company. But I'll do it anyway.

Okay, first of all, driving behind this guy, it took me forever to see the "C" in the CD and I kept trying to figure out what Lassy Production means. Do they specialize in Irish women? Dogs? What does the production part mean? Then I finally saw the C and felt jipped, because a truly Classy Production should never have to announce it like that.

 It's outdated- who uses CDs anymore? I'm pretty sure they need to find an S, Pat Sajak, unless they only have one classy production. That CD is really bugging me. If they were really sold on that name, they should have really had the logo look a little more... elegant? Classy? Yeah, that's the word. A reflective CD doesn't really trigger the idea of pure class. 

Sorry Classy Production. I love supporting the little guy DJ and I'm sure you do an awesome job, but... the logo should really represent how awesome you are!


PS- I feel like a huge jerk. Hating on Safeway was one thing, but CP is another. 

2 comments:

  1. I agree with you re: the classy production logo! It is awful! Maybe we can make than a Flashier logo with a flash drive and call it flashy productions!!!!!

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  2. The second logo totally reads like "lassy productions" to me, so it's falling short on both concept and on execution!

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