I love most of Guinness' ads. They've always been clever and iconic. The dark glass with the white head is a universal signifier of the Irish beer. I love how the designer used this shape to bring a monstrous vibe to the ad. This is really using the simplicity of the product creatively. One of those things I wish I'd thought of.
I also think the ads for the first season of Glee is very creative. The ads evoke a "collect-them-all" feeling- once you see one or two, you understand that they are part of a collection. The L being the universal signifier for "loser" helps the viewer understand the dynamic and the main struggle in the show without ever having seen show at all. I'm aware there's a dreaded gradient in these, but I don't think that ruins anything. The colors are so vibrant that they might be too much without the gradient leading you to each characters face and the name of the show.
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