Tuesday, September 14, 2010

Figure/Ground

I think this logo is a really cool way to play with figure/ground.

I love that it's really playful and helps you see what type of business might be using this logo. Of course, I also think that the zoo might be touting an impressive wild cats habitat, but that might not be true. Seeing the bodies of the animal in motion- and then seeing the second animal keeps your eyes on the name and the whole logo. It's smart and exciting.

1 comment:

  1. Ooh, I like that. The overlapping silhouettes are very eye-catching, and it's a great play on figure and ground. You can even see the white cat as running across uneven terrain, defined by the bottom of the green cat.

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